Evaluation

The Proprietor Trailer

The Proprietor Trailer from Greg Rundle on Vimeo.

Poster Final

Poster Flat Plan

Click to expand the flat plan.

This poster flat plan will involve using the image that I used when doing my character draft, the landscape poster will give it a unique feature and allow the audience to recognize the poster alot more. The text used will be decided in the production of the poster but the text should follow common conventions and also allow my audience to dictate its horror connotations. The actor credict will also feature below the main text as a common convention of film posters.

Poster Screenshots

 I chose this font because of its sharpness and the way it stands out to thew reader and it has strong connotations of the horror genre because it looks quite spooky. I have also included director credits etc this is a common convention of movie posters and allows the audience to understand more contextual information about the film.

 

I also included within the director credits information of where my music was supplied which will comply to all legal lesilation and esure my poster does not breach any restrictions in advertising agencies.

 

The inclusion of social networking sites such as twitter, facebook, flickr and Youtube will allow my audiences to go away after viewing the poster and look into the different social media's which will give them more knowledge of the film background and give them the chance to access specific content therefore giving the audience something extra.

I then picked the shape tool and layered a solid black square over the poster.

I then went into the rubber tools and selected a large circle with a big size that could allow me to rub out parts of the dark square.

I began taking bits out of the large square and aimed to just leave some effective dark edges which would connote horror and also make the overall sucess of my poster greater.

This was the final effect and as you can see the poster looks better of for this improvement which will hopefully ensure my audience appretiate the poster more for the small details which are added.

Magazine Final

Magazine Flat Plan

 

 Click to expand the flat plan.

The flat plan I have displayed above will include many common conventions, some of which will be altered or moved around in the production depending on what I think will interest my target audience the most. The best way of connecting with my audience is to start with giving a good cutting edge image that they will appretiate, I will take one of my previous shots and explore various editing techniques to enhance the image and its effectiveness. The main font needs to be headline like and draw attention by the choice of colours and effects which have yet to be decided.

Magazine Screenshots

This is my original image for the cover of my magazine, the make up has been applied to my antagonist in order to create a realistic versmilitude and allow for my magazine to be alot more effective towards my audience.

 I cut out the image of my character in order to avoid having the background in the shot, I achieved this through the magic wand tool and refined the edge using feather, soft edge, radius, smooth and contrast. I aimed to have the left half of the face slightly darker to follow my flat plan.

In order to edit the face of the the character correctly I decided to make my own tool brush which could be applied to the face of my character to achieve exactly what I think my audience would like. I began by taking a small sample of a cracked concrete texture and then altered the 'levels' of the sample to make it darker and more effective.

This is the result of the color alteration as you can see it looks alot more effective and will help my character become a lot more associated with the horror genre.

I then rasterized the layer and allowed it to become a brush which I could then use on the face of the antagonist like any other brush used in Photoshop.

This is the result after using the brush and other Photoshop tools, as you can see the overall effect of the character has been dramatized and it now looks like a convincing Horror character.

 I also felt it was neccasary to fullfill the needs of my audiences and include many magazine common conventions which would assure my audiences recieve the messages intended and look at my magazine as an official promotion. The conventions I including were a feature badge, feature panel, barcode, issue date and price.



Free Sound

Free sound is a collaborative database online full of a range of sounds which have proved incredibly useful for my Media Trailer production, the site allowed me to create and account and download the sound I required for free which were completely accessible to anyone for the purpose of using them in school projects like the one I am currently partaking in. The website is run by the Music Technology Group. Being under the creative commons license allows the sounds I downloaded to be reused.

I found my particular sound clips by browsing through the website testing out a few clips and seeing if it fits the narrative and diegetic sound which is already in my footage. I received some of my better clips by  using keywords in the search bar such as 'tension' 'suspense' 'horror' 'thriller' and 'cinematic'. 

The following are file links to the sounds I am using in my current production of the Horror trailer.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/9432__thanvannispen__male-thijs-loud-scream.aiff - This is a male scream for the end of my trailer after an action shot.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/32731__herbertboland__heartbeatenhanced.wav - This is an enhanced heart beat so when there is a flow of fast moving sequences I can use this sound clip for dramatic effect.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/37575__cosmicd__iseetranclucentpeople.wav - This is a melodic tune which has a lot of components which make the music seem fearful, this music will be used as backing for the footage.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/43603__freqman__object-falls-5.wav - This is a object falling and crashing, I needed this to enhance the diegetic sound of the thud when the villain drops the axe, the current situation is there is to much ambient noise so I need this sound clip to make it heard.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/49704__ejfortin__kama-swipe-9.wav - This is the sound of a knife swipe when the production company 'slasher productions' appears in my trailer.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/65915__bristolstories__reverse-clang2-1.wav - This is a huge orchestral build up towards the climax in my trailer.

file:///Volumes/media/MediaStore2011/Ms%20Stott/A2/Greg%20Rundle/Footage/133659__klankbeeld__horror-ambience-12.wav - This is further tension build up to be played behind the original footage.

Trailer Editing Screenshots

This is a screenshot from Final Cut Pro and it demonstrates how I allowed myself to full fill my objective of creating editing continuity, by going through the effects > video transitions > disolve tool bar I was then able to choose a range of options which would give my sequence a much better flow and between my media clips there would be no sudden jump.

 

This is another screenshot which demonstrates my attempts in showing editing continuity within my film trailer, I went through a similar path to find my video effect, first I went to effects > audio transitions > cross fade (0dB), this allowed my audio to become a lot more fluent and have no sudden diegetic noise.

I also used some of the Audio Filters > Final Cut Pro, these filters allowed me to create a much more proffesional trailer.

In order for my trailer to fit in with the conventional time slot of a film trailer, I had to cut my sequences and split the clip so I only had the essentials, this screenshot and the following two after show the process of trimming clips.

By selecting B on my keyboard it allowed me to use the trim tool.

Once I had selected the area which I wish to delete I simply cut the area and move the two opposite ends of the area together.

Here this screenshot shows the audio, the purple line shows the volume level and by marking different parts of my audio and by changing the volume intensity to suit the complete sequence I enabled myself to make some sound clips louder than others when needed. 

 

Editing: Color

This is the first two sequences of my film and the editing process for my trailer The Proprietor, I realised the great importance of making my film trailer have excellent continuity, the importance of this is huge so I set out on Final Cut Pro and began experimenting with different co-programs and effects to enable me to have successful editing continuity. After many experimental processes I finally found Colour, a software program which allows me to edit quickly and effectively. As you can see the clip on the left is an edited clip and on the right is the natural lighting used on the day of filming. 

I grabbed the second piece of footage and set out to adjust the clip in order for it to have continuity with my roadside sequence, I began by going through the file bar and into the 'send to' option, and then selected colour. 

 This is the setup of Colour it has many different options available, I chose to edit the 'Primary Out' option this gives me a choice of many different colours, shadows, mid-tones and highlights to alter. Based on the common conventions of Horror and also my film setting I opted to give the clips a warm green tone. So I began the Colour process by lifting the green level as seen in the screenshot.

The luma level controls the light or darkness intensity in the clip and by lowering the luma i get a really effective dark tone come into my footage.

The red level was essential in this editing and by lifting this it takes out the intensity of the green and brings in a warm realistic glow to the footage. 

Once this stage is finished its then completely down to personal preferences and committing as much detail to editing as you like. Personally I wanted to identify a close to perfect green warm tone to not only connote my genre but to match my first sequence in Final Cut. 

 I added another adjustment to the luna level in order to bring a heavier shadow to the clip.

Once this is completed and I was satisfied with my work I then added the 'selected' clip to the render cue and then began a render.

By rendering you get your clip to fit the right format and also you get to re-watch the full clip in the Colour format and its in slow motion to view in a lot more detail. This can be helpful for critically analysing how effective the edit is.

 Then in order to send it back to Final Cut I had to go through the file option and export it through a 'XML' file, this is essential in order for it to be processed in Final Cut.

As you can see this simple Colour process has allowed me to demonstrate my media knowledge and use editing continuity to effect. Not only does it allow me to do this but I also I show my awareness of Media conventions in trailers.

Production shots for: The Proprietor

These are various photographs from the day of production, as you can see the day started in light weather conditions and the group ended up finished at night, the various photos here include my actors grouped together and helping each other prep for the shoot. There is also a shot of my villain in the full costume and props and I believe it shows a real generic conventional character.

                                      

My Title Sequence

This is the step by step process for the making of my Title Sequence. Click to expand any screenshot.