I have chosen to look at existing production logos in order to better my understanding of conventions within my genre, the horror genre use many production companies but the ones I have chosen to focus on are the outstanding 'Horror' production companies.
This is Lionsgate logo, this production company use generic conventions and connotations of Horror such as the smokey red background for good effect. The solid silver lettering is also bold and the text looks as if it has been edited to give a cold metal look. The dark edges of the logo is one of my favourite features of this logo because it centres the focus towards the text.
Hammer films is a more old style production company which is more common through the 60's 70's era, but its still useful to analyse from a range of past, present and future sources. The text for this logo has strong connotations of gothic horror text because of the precise lettering used. Again the logo chooses to use black and red colours which both connote blood and horror.
Twisted pictures is the final production logo I will look at, the logo is animated on screen and the barbed wire is a great visual effect to observe and take inspiration from. Looking at the production logo it has given me ideas to look at having an animated production logo. The dark and grey colours are all used to again connote evilness.
Excellent research into similar products and a potential target audience.
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