How Technological Advances Have Improved My Area of Study.

The origin of the name ‘film’ came from the fact that photographic film (which was also referred as film stock) being the primary medium for recording and distributing film. Film stock was primarily known for its transparent Cellulose nitrate film base, but this became a hazard due to its flammable state. Now a days film companies still shoot with the 35mm film prints.

The real old fashioned hand cranked cameras and projectors would shoot at a 1000 frames per minute. It is generally cited as a standard silent speed. The renovation of sound film in 1920’s impacted technology, a constant speed was required for the overall sound trend. 24 frames per second were used, as it was most convenient in terms of expenditure and time. Since the late 19^th century more sophisticated film stocks and lens’s has lead to the improvement of quiet camera design, enabling filming in harsh conditions, synchronized sound and allowing sound and action to be recorded at corresponding speed.

An obvious improvement of filming through the years is the multimedia applications used to edit filming; these types of software can also convert films into different formats. Digital methods are a way of restoring films but the obsolescence cycle does make it a poor long-term continuation technique. A pro for digital filming is that the film shot can be edited without using non-linear editing systems, but the trend in digital filming is quite gradual and many still shoot on basic film.

Technology through several media channels has been the source to higher gross. Through the media you can now hold interviews in magazines, extra features for DVD’s (bonus disks), blu ray DVD’s, technological merchandise and many more. All of this contributes towards expanding target audience and giving more to a wider range of audience in different social class’s etc. For example trailers could be broadcasted on terrestrial TV to appeal to regular social class people, then the same trailer could be posted through the format of an iPad in the imbd application to appeal to a higher social business executive class.

 

The impact of the Internet is a big technological change not only for film and trailers but for the overall concept of marketing a film. With social networking sites ad’s on the side of the website allows distributors to create a buzz about the film, certainly when aiming it at the typical 16-24 target audience. Another way the Internet has affected media is You Tube, a site where you can go viral with home made videos or idea’s and receive feedback. Posting film trailers on You Tube has become common now days even to conglomerate film companies and this technique contributes to a great percentage of the market hype.